Privacy policy.

Effective Date: July 31, 2025

AtheAg respects your privacy and values your trust. This Privacy Policy (“Policy”) describes how we collect and use your information and explains your rights and options. This Policy applies to these services (collectively, the “Services”):

  • the AtheAg website (atheag.com)

  • The Good AtheAg Newsletter

  • any paid or free digital products we offer

  • related social media pages and content we distribute

  • anywhere else we gather information about you and refer to this Policy.

We encourage you to read this Policy carefully. If you have questions, please contact us at privacy@atheag.com.

1. About This Policy and Us

(a) Who we are

AtheAg, LLC (“AtheAg,” “we,” “our,” or “us”) operates the Services. This Policy supplements and is governed by our Terms of Service (“Terms”).

(b) When this Policy applies

This Policy applies when you use the Services, effective as of the date above. By using or accessing the Services, you signify that you have read, understand, and agree to be bound by this Policy and the Terms.

Because the Services may change over time, this Policy may also change. Anytime we modify the Policy, we will post a revised version on the Services and update the Last Updated date. If you have given us your contact information, we will notify you before any material changes take effect.

(c) Location-specific sections

The Services operate from the United States, but this Policy applies worldwide. Your rights may vary depending on where you live. Additional sections apply to residents of the EU/UK/Switzerland, California, Canada, and Mexico.

2. Information We Collect

(a) Information you provide

You may use the Services without providing personal information. However, certain features require information, such as when you:

  • Subscribe to The Good AtheAg Newsletter

  • Contact or communicate with us

  • Purchase or sign up for paid products or memberships

  • Participate in surveys, contests, or promotions

This information may include your name, email address, and billing details. Payment information is collected and processed by third-party payment processors, not by us.

(b) Information collected automatically

As you use the Services, we and our partners may collect data through cookies and similar technologies, including:

  • Commercial information (e.g., purchases or interactions with products)

  • Device information (e.g., IP address, browser type, operating system, advertising IDs)

  • Internet activity (e.g., pages visited, referring sites, ads you interact with, timestamps)

When you first visit, you’ll see a cookie banner that lets you:

  • Accept all cookies

  • Reject non-essential cookies

  • Customize your preferences

You may change or withdraw consent at any time.

(c) Information we generate

We may infer new information from collected data, such as likely preferences or content interests.

3. How We Use Information

We use information for the following purposes:

  1. To provide content and services (e.g., deliver newsletters, fulfill purchases, provide support)

  2. To manage subscriptions and transactions (e.g., process payments, manage renewals)

  3. To improve and develop Services (e.g., analyze behavior, run surveys, build new features)

  4. For marketing and advertising (e.g., communicate offers, measure ad performance, with consent provide personalized ads)

  5. To prevent fraud or misuse (e.g., detect violations of our Terms, enforce rights)

  6. For analytics and insights (e.g., use aggregated/deidentified data to study trends)

  7. To comply with laws (e.g., respond to legal requests, maintain business records)

4. When We Share Information

We may disclose information to:

  • Service providers (e.g., payment processors, analytics providers, email platforms)

  • Advertising partners (with your consent, for personalized ads)

  • Authorities (to comply with legal obligations or enforce rights)

We do not sell your personal information.

5. Your Rights and Choices

Depending on your location, you may have rights to:

  • Access, correct, or delete your personal data

  • Restrict or object to certain processing

  • Opt out of marketing communications

  • Withdraw consent at any time

Contact us at privacy@atheag.com to exercise these rights.

6. International Data Transfers

We may transfer your information outside your home country (including to the United States). Where required, we use safeguards such as Standard Contractual Clauses.

7. Data Retention

We retain information only as long as necessary for the purposes outlined in this Policy, unless a longer period is required by law.

8. Security

We implement reasonable safeguards to protect your information. However, no system is completely secure, and we cannot guarantee absolute security.

9. Children’s Privacy

The Services are not directed to children under 13 (or under 16 where required by law). We do not knowingly collect personal information from children.

10. Contact Us

AtheAg, LLC
Email: privacy@atheag.com
Website: atheag.com

Addendums for Specific Regions

GDPR Addendum (EU, UK, Switzerland)

  • Controller: AtheAg, LLC

  • Legal bases: Contract, legitimate interests, consent, legal obligations

  • Rights: Access, rectification, erasure, restriction, portability, objection, withdraw consent

  • Transfers: May occur outside EU/UK/Switzerland with safeguards (SCCs)

  • Complaints: File with your local supervisory authority

CCPA/CPRA Addendum (California)

  • Categories collected: Identifiers, commercial info, internet activity, inferences

  • Purposes: As outlined in Section 3

  • Sharing: With service providers and advertisers (with consent); we do not “sell” data in the traditional sense

  • Rights: Know, delete, correct, opt out of sale/sharing, non-discrimination

  • How to exercise rights: Contact privacy@atheag.com

Canadian Addendum

  • Consent: You may withdraw consent at any time (subject to legal limits)

  • Rights: Access, correct, withdraw consent

  • Transfers: Data may be transferred outside Canada, including the U.S.

  • Complaints: Contact the Office of the Privacy Commissioner of Canada at www.priv.gc.ca

Mexico Addendum (Aviso de Privacidad)

  • Controller: AtheAg, LLC

  • Purposes: Provide services, manage subscriptions, comply with law

  • ARCO Rights: Access, Rectification, Cancellation, Opposition (submit requests to privacy@atheag.com)

  • Transfers: May occur inside and outside Mexico, with consent where required

  • Updates: Posted on atheag.com

✅ Now you have one complete Privacy Policy covering:

  • General users worldwide

  • EU/UK/Swiss residents (GDPR)

  • California residents (CCPA/CPRA)

  • Canadian residents (PIPEDA)

  • Mexican residents (LFPDPPP / ARCO rights)